Tank News and Blog
Tank PR secures We Are Nottingham account
16-12-2011 | Glen | Tank PR News
Nottingham based public relations agency Tank PR has been appointed by We Are Nottingham as its retained agency following a three-way pitch.
As the Business Improvement District (BID) for licensed venues in the city centre, We Are Nottingham is committed to making the city a vibrant and safe place to visit. Tank PR will be tasked with promoting the BID’s work and key events as it approaches a crucial renewal vote amongst its levy payers next year.
Tank PR has previously worked for We Are Nottingham on a project basis, executing campaigns for both the Nottingham Food and Drink Festival 2011 and Purple Flag Week.
Commenting on the appointment, Sylvia Oates, chief executive of We Are Nottingham, said:
“Tank PR has a sound understanding of the way that we work with licensed venues in the city and the benefits that the BID brings.
“The team has achieved impressive results for us in the past and I’m confident that they have the experience to help us promote everything that we do as our levy payers begin to decide if they want to renew the BID for a second term.”
Martin Stone, account director at Tank PR, added:
“As a Nottingham-based business, we are true advocates for the city and working alongside We Are Nottingham is the perfect way to express this. The main objective of the account is to help move the BID into its second phase and we are more than ready for that challenge.”
The We Are Nottingham account win rounds off a hugely successful year for Tank PR, which has seen the agency’s client portfolio grow significantly. Earlier this month it was announced that Tank PR had also been appointed as the retained agency for retail credit and loyalty specialist Ikano Financial Services.
Further details on We Are Nottingham and its work across Nottingham city centre can be found at www.wearenottingham.co.uk.
Ikano appoints Tank PR for national brief
14-12-2011 | Glen | Tank PR News
Nottingham based public relations agency Tank PR has been appointed by Ikano Financial Services as its retained PR agency.
Ikano is one of the UK’s leading specialist providers of loyalty and finance solutions to the retail industry, and Tank PR will be working to increase Ikano’s profile in the retail sector and raise awareness of the brand to UK consumers.
“In the tough market conditions of the past few years, we have provided our retail clients with products and services to help them increase sales and customer spend. We now think that it’s time to increase the understanding of our offer in the retail and consumer markets,” explains Sarah Murphy, Ikano communications director.
“We had been considering agencies for some time and selected Tank PR, as aside from of it’s strong retail and financial experience, we felt that the professional and ethical nature of the business was a good fit with our own.”
Trevor Palmer, director of RAR accredited Tank PR, says of his company’s latest account win:
“Ikano is a respected name in retail and finance, and we feel that with a solid engagement strategy with its target media and some creative seasonal campaigns, it will achieve the exposure necessary to increase its presence on the UK high street.”
The Ikano account win follows Tank PR’s appointment of Helen Shepherd to its team, and the company’s shortlisting for Midlands Outstanding Small Agency of the Year at the CIPR PRide Awards.
For more information on Ikano, visit www.ikano.net
Tank announces new recruit after successful year
23-11-2011 | Glen | Tank PR News
Nottingham public relations agency Tank PR has announced the appointment of a new account executive.
Helen Shepherd joins Tank PR from The Galleries of Justice Museum after spending some time in between to assist with a production company merger in Los Angeles and on a Tim Burton film set in London, acting as London coordinator.
In her role as PR and marketing manager at the Galleries of Justice Museum, Helen gained international coverage for the attraction and its charity, the National Centre for Citizenship and the Law, with TV appearances in numerous countries, including the USA, New Zealand, Canada, Japan and Brazil.
With a degree from Nottingham Trent University and a CIM professional certificate in marketing, Helen has quickly put her skills to good use, being instrumental in organising hugely successful events for Tank PR clients.
“Helen is a fantastic addition to an already thriving company,” commented Trevor Palmer, director and founder of Tank PR.
“I recognised her people skills immediately and knew that she would become an asset. Since then she has proved herself to be a very valuable member of the team”.
Helen’s appointment has come after a highly successful year of trading for Tank PR, resulting in the agency being shortlisted for ‘outstanding small consultancy’ at the CIPR Midlands PRide Awards 2011, the results of which will be announced in early December.
Dynamite PR account manager sought
19-10-2011 | TankPR | Tank PR NewsBrilliant PR account managers aren’t easy to find, but if you are one or know one, don’t keep it to yourself. We’re working with a client portfolio that’s ever growing and increasingly dreamlike, and so we’re keen to add to our number.
The successful candidate will be passionate about clients’ businesses. They will generate coverage in their sleep, ooze professionalism, think digital as naturally as traditional and be ready to burst into their new role within the team at the most talked about PR agency in the region.
They will have at least five years hands-on PR agency experience and a driving licence. Obviously and most importantly, they will also have the ability to woo clients and journalistic folk with their undisputed writing talents.
Prizes may be awarded for the most ingenious way of delivering the necessary job yielding propaganda scripts into Tank HQ.
No agencies please – as you’d imagine, we prefer the direct approach.
Email your CV and salary expectations to info@tankpr.co.uk.
Position now filled.
Tank PR’s purple party
29-09-2011 | Glen | Tank PR News
You might have noticed the song and dance in the regional media over the past couple of weeks about Nottingham’s Purple Flag Week. The city wanted to celebrate its recently re-awarded… award… for the quality, safety and diversity of its nightlife and, as a leading Nottingham PR agency, Tank PR was called in to get the celebrations going.
After Monday’s Purple Carpet introduction, which treated Nottingham’s great and good to an evening of local filmmakers’ talents at the Broadway cinema, came the main public event – the Twilight Walk.
No, nothing to do with American teenage vampires. This was a gathering of over 100 people in the Market Square, who then walked around the city centre throughout the evening to highlight Nottingham’s culture and safety, with performances en route.
All of the performers were from Nottingham, and included circus entertainers, stilt walkers, Samba musicians, a gospel choir and, most striking of all, the Caribbean Carnival Queens and their very impressive outfits.
Lasting around an hour and a half, the procession, led by former Notts County footballer Michael Johnson, attracted a pretty sizable crowd who joined in, along with plenty of attention from those enjoying Nottingham’s evening offerings.
It seems the city has much to celebrate.
Miller finds new home with Tank PR
25-08-2011 | Martin | Tank PR News
Tank PR has been selected to handle the PR activity for award-winning house builder Miller Homes in the East Midlands.
The Nottingham based PR agency was selected following a competitive pitch and will now help Miller Homes to drive footfall to developments across Nottinghamshire, Leicestershire, Derbyshire, Lincolnshire and Northamptonshire.
Tank PR was chosen for its knowledge of property PR, its creativity, and strong online and social media capabilities.
The account win has particular significance for Tank PR owner and director Trevor Palmer:
“Having worked alongside Miller Homes East Midlands for over a decade in former PR agency roles, it means a lot to bring the account to my own business.
“The property market is tough, and my team are looking forward to highlighting the quality USPs of Miller Homes’ product range in the region and importantly, helping to make sales.”
Miller Homes East Midlands is the latest in a series of new account wins for Tank PR, which includes fitness company Versaclimber UK and Pall-Ex, the multi-award winning palletised distribution network owned by Dragons’ Den star Hilary Devey.
National coverage for client Rothera Dowson
09-08-2011 | TankPR | Tank PR News
Lawyers are competitive types, and regional media coverage is the disputed territory of a dozen or so high profile firms in the East Midlands.
We’re pleased to say that we work for one such high profile firm, Rothera Dowson Solicitors, who we help to achieve more than its fair share of this coverage regionally. What we’re really proud of though is the national vertical trade and consumer coverage that we help it to achieve. A double page spread in HR Director magazine for the firm’s employment law team, a mention in a Daily Telegraph article for its litigation team and a monthly column in Redline Magazine for it’s motoring law team are just a few highlights of the past year.
They’re truly expert lawyers, which is why the media like what they have to say, and we enjoy establishing and maintaining the firm’s relationships with the media. So, watch out for many more.
www.rotheradowson.co.uk
No publicity is bad publicity….question mark
08-08-2011 | Helen | Tank PR News
A misguided tweet regarding Amy Winehouse’s death from the offices at Microsoft saw bad publicity come their way. Promoting one of their products, the tweet urged followers to download popular Amy Winehouse song ‘Back to Black’ using their online store. This outraged not only fans but the general public who saw this as crass and vile.
Many would argue that the tweet, gaining coverage in the national press and featuring in multiple articles mentioning their product, was actually a back handed promotional success. However in the long run, this has actually come across as an incredibly greedy and unprofessional mistake, a mistake that a global company such as Microsoft would not want to be identified with.
As a Nottingham PR agency we recognise the vast importance of social networking sites and that messages as innocent as tweets can blow up from being micro-blogs to potentially damaging news stories.
Helen
By sea, by land, by Tank
04-08-2011 | TankPR | Tank PR News
The Royal Marines are renowned for having one of the toughest training regimes in the military outside of the SAS, and two Tank clients – Raz, owner of the Curry Lounge in Nottingham and Neil, managing director of Versaclimber UK – who both have strong links with the armed forces, went to experience a day of Marines training to see first hand how the recruits benefit from their input.
Now, money can’t buy social media opportunities like this (unless, of course, you use a certain aptly-named Nottingham PR agency), so we dusted off the chloroform and… persuaded… our account exec Glen to tag along. He couldn’t just stand back and tweet about it, though. It would only be genuine if he had a go himself. There was no other way.
After arriving bright and very, very early, our three Rambo extras were briefed on the 32 weeks of burning, exhausting hell it takes to train the recruits, culminating in a 30-mile run. Carrying 100lbs of body armour. And food and water. And radios. And weapons. Over moorland. It makes the 27-mile London Marathon look like a stroll in the park.
Suited up in combat gear, the trio were given a deafening demonstration in clearing a building and taught how to break in using a battering ram and the wonderfully named ‘hooligan bar’.
After being shown a line up of guns straight from the set of Star Wars, each was entrusted with an SA80 automatic rifle and live ammo, and instructed to hit a square inch of tape 40 metres away. We were worried Glen would miss the target and shoot someone over in Exmouth, but they were all unnervingly good at this. We’re a bit uncomfortable now.
Then came the perilous assault course, stretching the length of a football field – and then a bit more uphill. After being taught how to hang off a rope using only their left armpit, the boys tackled the timed course. Delights included vaulting a big water trough, a 6-foot wall, monkey bars over rancid water, various awkward things to climb over and under, muddy tunnels and more rope climbing. Then they were all chucked into the river estuary for a “run”, waist-high in rather dubious water. They were all still alive at the end, but it was touch and go for a while.
We were rather hoping that this would toughen our account exec up a bit, but it seems he’s just gone back to drinking tea and eating all our biscuits. Only now he’s trained to break into the safe and shoot us. Brilliant.
Food Festival campaign leaves good taste
03-08-2011 | Martin | Tank PR News
We’re thrilled to see that our campaign for the Nottingham Food and Drink Festival 2011 was so well received across the city.
It was a new format this year and with the focus on local restaurants and bars rather than celebrity chefs, we had to think creatively to grab people’s interest.
Our combination of traditional press releases, social media and events such as business roadshows, captain’s tables and even a traditional tea dance certainly seemed to do the trick.
Members of the public came away well fed and watered, but we have to say that we had huge smiles on our faces when lots of venues told us they had seen an increase in trade during the 12 day event – one by a staggering 40%!
As a Nottingham PR agency, it was also really rewarding to work on something in our own city.
It just goes to show that you don’t always need famous faces to pull in the crowds, sometimes, with a bit of creative thinking, the people on your own doorstep can be the stars of the show, with local businesses reaping the benefits from the public’s appetite for a well-planned event.
Contact us
Tank PR30 Woolpack Lane,
Nottingham,
NG1 1GA Tel: +44 (0)115 958 9840
Mob: +44 (0)7889 014 861 info@tankpr.co.uk
