Tank News and Blog

We’re thrilled to see that our campaign for the Nottingham Food and Drink Festival 2011 was so well received across the city.

It was a new format this year and with the focus on local restaurants and bars rather than celebrity chefs, we had to think creatively to grab people’s interest.

Our combination of traditional press releases, social media and events such as business roadshows, captain’s tables and even a traditional tea dance certainly seemed to do the trick.

Members of the public came away well fed and watered, but we have to say that we had huge smiles on our faces when lots of venues told us they had seen an increase in trade during the 12 day event – one by a staggering 40%!

As a Nottingham PR agency, it was also really rewarding to work on something in our own city.

It just goes to show that you don’t always need famous faces to pull in the crowds, sometimes, with a bit of creative thinking, the people on your own doorstep can be the stars of the show, with local businesses reaping the benefits from the public’s appetite for a well-planned event.