Tank News and Blog
Posts Tagged ‘Nottingham PR’
Miller finds new home with Tank PR
25-08-2011 | Martin | Tank PR News
Tank PR has been selected to handle the PR activity for award-winning house builder Miller Homes in the East Midlands.
The Nottingham based PR agency was selected following a competitive pitch and will now help Miller Homes to drive footfall to developments across Nottinghamshire, Leicestershire, Derbyshire, Lincolnshire and Northamptonshire.
Tank PR was chosen for its knowledge of property PR, its creativity, and strong online and social media capabilities.
The account win has particular significance for Tank PR owner and director Trevor Palmer:
“Having worked alongside Miller Homes East Midlands for over a decade in former PR agency roles, it means a lot to bring the account to my own business.
“The property market is tough, and my team are looking forward to highlighting the quality USPs of Miller Homes’ product range in the region and importantly, helping to make sales.”
Miller Homes East Midlands is the latest in a series of new account wins for Tank PR, which includes fitness company Versaclimber UK and Pall-Ex, the multi-award winning palletised distribution network owned by Dragons’ Den star Hilary Devey.
No publicity is bad publicity….question mark
08-08-2011 | Helen | Tank PR News
A misguided tweet regarding Amy Winehouse’s death from the offices at Microsoft saw bad publicity come their way. Promoting one of their products, the tweet urged followers to download popular Amy Winehouse song ‘Back to Black’ using their online store. This outraged not only fans but the general public who saw this as crass and vile.
Many would argue that the tweet, gaining coverage in the national press and featuring in multiple articles mentioning their product, was actually a back handed promotional success. However in the long run, this has actually come across as an incredibly greedy and unprofessional mistake, a mistake that a global company such as Microsoft would not want to be identified with.
As a Nottingham PR agency we recognise the vast importance of social networking sites and that messages as innocent as tweets can blow up from being micro-blogs to potentially damaging news stories.
Helen
An audience with Tank PR
27-05-2011 | Martin | Tank PR News
It’s been another busy week at Tank PR HQ.
We’ve been holding PR drop-in sessions for the venues involved in this year’s Nottingham Food and Drink Festival. The idea was to give them some ideas and inspiration to help promote themselves both during and after the Festival, and to give them a greater idea of how PR works.
As a Nottingham PR agency, it was great to meet so many of the people that help to make Nottingham’s food and drink offering so varied. It was also rewarding to get some really positive feedback and to even see some get cracking straight away and get themselves some media coverage.
‘It’s good to talk’ is a bit of a cliché, but in this case, it definitely has been.
Tank PR strengthens portfolio with Versaclimber UK
17-05-2011 | Martin | Tank PR News
Nottingham PR agency Tank PR is continuing its successful start to 2011 by announcing another new account win.
Tank PR has been awarded the public relations brief from fitness company Versaclimber UK, which will see the team helping to promote Versaclimber’s range of specialist exercise equipment, including Versaclimbers and Versapulleys, to consumers, businesses and sports clubs across the country.
As part of the brief, Tank PR will also be handling all of Versaclimber’s social media activity, whilst helping to publicise the Stourbridge-based company’s new website www.versaclimber.co.uk.
Commenting on Tank PR’s appointment, Versaclimber UK’s managing director Neil Kelford said:
“Tank PR not only has a great deal of experience in the leisure sector – its team also have great social media skills that we need to market our brand effectively for the foreseeable future. The fitness sector is an incredibly competitive one and I’m confident, that with Tank’s help, Versaclimber will cement its position as a market leader.”
The Versaclimber UK account win comes just weeks after it was announced that Tank PR was to handle PR for the Nottingham Food & Drink Festival 2011.
Read all about it
15-04-2011 | Martin | Tank PR News
In an ironic twist of fate, the past few weeks have seen Sunday tabloid the News of the World hitting the headlines itself rather than publishing them.
The supposed ‘phone-hacking scandal’ and subsequent apology from News International has raised questions about the means used by journalists to produce the sensational headlines that the British press is renowned for.
No doubt the coming weeks will hold more revelations as further details are announced and journalistic practices are pushed even further into the spotlight.
Obviously, phone-hacking and scandal are far removed from the world of a Nottingham PR agency, but it does go to prove one thing – no organisation is exempt from needing the services of a good PR agency from time-to-time!
Tales / tails from the Tank PR photo shoot
09-03-2011 | Martin | Tank PR News
We’ve been perfecting our best smiles at Nottingham PR agency Tank PR this week as we’ve had some new team photos taken. Whilst our photographer works his magic (and airbrush), we thought we would share this one with you as a sneak preview.
As you can see, office dog Cocoa, the finest canine in the Nottingham PR world, was desperate to get in on the act!
Starting out in PR
02-03-2011 | Glen | Tank PR NewsBeing from rural Yorkshire, where the locals of retired vets have only recently been bestowed with broadband, to go and work for a Nottingham PR agency is not a common thing to do. So why did I?
I am not particularly sympathetic towards corporate etiquette. A day of being 110 per cent on-message, with inroads and blue-sky pseudo-creativity over a cup of other meaningless jargon, appealed to me as much as eating a bowl of toenail clippings.
Having racked up plenty of placements, ranging from advertising and newspapers to national broadcasting, to do something quite fun was the priority. Trouble is, every half-brained cretin who has ever done a media course wants to do the same.
MTV News was a fun place. Unfortunately, they couldn’t take anybody on permanently. Likewise, BBC Radio 1 was amazing. Being in the press department, there was a good mix of dealing with the media and production, and I liked the process of seeing something I had publicised appear in the newspapers. They, however, were in the middle of the licence fee jiggery and couldn’t even keep the people they had.
Being nearly, but not quite, as delusional as your average military dictator, I tend to walk around thinking I am in a mixture of The Thick of It, Mad Men and The Apprentice. Perhaps for this reason, Nottingham PR agency Tank PR seemed like a good choice. Still working with the media, but with less prospect of lifetime bankruptcy.
And it is quite a fun place. There’s a football table, it looks like the Dragons’ Den set and there’s a Labrador slobbering over my foot. Sure, I could have gone into banking and been rich, but I’d have probably jumped off the top of Canary Wharf after a week. And I can’t do maths. Although, neither can most banks.
Tank also has a wider range of clients that one might expect for a Nottingham-based PR agency. From fashion to corporate services, there’s a chance to get involved with all sorts of industries. In future, I reckon I would prefer to do more events and showbusiness publicity. If Simon Cowell calls up, I might be off. But all is safe until then.
The first week has been very admin-heavy but, for such an impatient person, I think I have stuck with it well. I am assured that, as the company grows, people will appear and take care of that. So it stands to reason that, if I help Tank do well, I get several personal assistants. If that’s not an incentive, I don’t know what is.
Account win is Pure joy for Tank PR
22-02-2011 | Martin | Tank PR News
Tank PR has been appointed by specialist packaging design agency We Are Pure, to raise the company’s profile in its target markets.
We Are Pure, which works for the likes of Blockbuster, Trevor Sorbie and Speedo, has tasked the Nottingham PR agency with increasing its presence in the packaging, retail and FMCG markets. Tank PR will also be helping the business to get more from its social media strategy.
Speaking of the new contract, David Rogers, owner and creative partner of Nottingham based We Are Pure said:
“We appointed Tank PR as they displayed the same passion for their craft as we do ours – they really understood where we are coming from and where we want to get to as a business.
“We were especially impressed by their work with design agency Nzime and labeling company Label Apeel, and their network of retail contacts.”This new contract win comes just one month after Tank PR was appointed as the PR agency of Midlands sandwich bar chain, Simply Eat.
A Gem in the crown of local radio
27-01-2011 | Martin | Tank PR NewsThe start of the year saw major changes to local radio across the East Midlands. Global Radio-owned Trent FM, Leicester Sound and Ram FM merged to create 95-106 Capital FM, while Orion Media’s Heart 106 rebranded as Gem 106.
While both chose the start of 2011 to make a change, that is where the similarity in their rebranding technique ends. Capital FM’s approach is consistent with many changes in the radio industry over the last few years, where stations retain a locally produced breakfast and drive-time show, but take nationally syndicated programming for the remainder of the day.
Of course, there is a degree of logic behind this. With advertising revenue across the board remaining low, this approach is a cost saving one. Syndicated shows require one presenter, one team of production staff and one studio, so it’s easy to see where savings can be made. Consequently, money can be invested in sourcing big name presenters and guests, and, as is the case with Capital, invest in a high-profile, celeb-packed TV advertising campaign.
However, there is a downside to this option and you need to ask if syndicated programming is relevant to a local audience. Chat becomes hugely generic and not geographically focussed, which really jars when the local breakfast and drive presenters are doing all they can to reinforce the idea of locality.
Gem 106 on the other hand, has done the complete opposite. Orion took a bold step by ditching the well-known Heart brand in the East Midlands. Ok, it had syndicated programming, but it also had strong listener figures. However, I can’t help but admire what they have done by bucking the trend.
On the Gem 106 website it says: ‘We believe that the best radio is made when it’s done locally. You know. People from ‘around here’ talking about the things that you care about’ and I have to agree that this is what people expect when they turn on their local radio station.
This approach obviously has its benefits for us as a Nottingham PR agency, as a locally focused station is more likely to engage with local news stories. But, that aside, I’m pleased to see at least one station not succumbing to the easy, generalised, celeb-orientated option.
That is not to say of course that Gem 106 is perfect. The transitions are a little slow, the idents sound outdated and song repetition is high, but these are problems that can be ironed out, and it has only been broadcasting under the Gem umbrella for a month.
Despite these teething problems, you have to take your hat off to those that aren’t afraid to be different and stand out from the crowd.
Gem 106, Tank PR salutes you!
Martin
Contact us
Tank PR19 Stoney Street,
Nottingham,
NG1 1LP Tel: +44 (0)115 958 9840
Mob: +44 (0)7889 014 861 info@tankpr.co.uk
