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Posts Tagged ‘Nottingham’

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Tank PR welcomes the Cornerhouse to client ranks

14-02-2012 | Glen | Tank PR News

Nottingham public relations agency Tank PR has been appointed to handle PR activity for The Cornerhouse, the city’s leading leisure and entertainment complex.

Home to a wide selection of bars and restaurants, a 14 screen cinema, a casino and a health and beauty salon, Tank PR will be tasked with attracting new customers to the complex, as well as potential new tenants.

Alongside traditional media, the campaign will also focus heavily on social media, with Tank PR developing strategies to help The Cornerhouse engage directly with customers via the likes of Twitter and Facebook.

Commenting on the appointment, Jane Barton, marketing manager at The Cornerhouse, said:

“We’re now entering our twelfth year of operation and, during that time, we’ve developed a strong reputation as one of the leading leisure destinations in the East Midlands. We wanted to engage a PR agency to help us maintain that reputation, take it to the next level and also to help us maximise our presence on social media.

“Tank PR has strong leisure industry credentials and impressive relationships with the media in the region, so were a natural choice for us. They also fit well with The Cornerhouse brand and, from what I’ve already seen, have the creative approach needed to achieve stand out coverage.”

Tank PR’s leisure portfolio includes We Are Nottingham, the Business Improvement District for licensed premises in the city centre, pub and restaurant operator the Ever So Sensible Group, and Lifestyle Living Group, the UK’s leading premium holiday park owner.

Further details on The Cornerhouse can be found at www.cornerhouse.tv.

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Tank PR’s purple party

29-09-2011 | Glen | Tank PR News

You might have noticed the song and dance in the regional media over the past couple of weeks about Nottingham’s Purple Flag Week. The city wanted to celebrate its recently re-awarded… award… for the quality, safety and diversity of its nightlife and, as a leading Nottingham PR agency, Tank PR was called in to get the celebrations going.

After Monday’s Purple Carpet introduction, which treated Nottingham’s great and good to an evening of local filmmakers’ talents at the Broadway cinema, came the main public event – the Twilight Walk.

No, nothing to do with American teenage vampires. This was a gathering of over 100 people in the Market Square, who then walked around the city centre throughout the evening to highlight Nottingham’s culture and safety, with performances en route.

All of the performers were from Nottingham, and included circus entertainers, stilt walkers, Samba musicians, a gospel choir and, most striking of all, the Caribbean Carnival Queens and their very impressive outfits.

Lasting around an hour and a half, the procession, led by former Notts County footballer Michael Johnson, attracted a pretty sizable crowd who joined in, along with plenty of attention from those enjoying Nottingham’s evening offerings.

It seems the city has much to celebrate.

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Read all about it

15-04-2011 | Martin | Tank PR News

In an ironic twist of fate, the past few weeks have seen Sunday tabloid the News of the World hitting the headlines itself rather than publishing them.

The supposed ‘phone-hacking scandal’ and subsequent apology from News International has raised questions about the means used by journalists to produce the sensational headlines that the British press is renowned for.

No doubt the coming weeks will hold more revelations as further details are announced and journalistic practices are pushed even further into the spotlight.

Obviously, phone-hacking and scandal are far removed from the world of a Nottingham PR agency, but it does go to prove one thing – no organisation is exempt from needing the services of a good PR agency from time-to-time!

Martin

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Starting out in PR

02-03-2011 | Glen | Tank PR News

Being from rural Yorkshire, where the locals of retired vets have only recently been bestowed with broadband, to go and work for a Nottingham PR agency is not a common thing to do.  So why did I?

I am not particularly sympathetic towards corporate etiquette.  A day of being 110 per cent on-message, with inroads and blue-sky pseudo-creativity over a cup of other meaningless jargon, appealed to me as much as eating a bowl of toenail clippings.

Having racked up plenty of placements, ranging from advertising and newspapers to national broadcasting, to do something quite fun was the priority. Trouble is, every half-brained cretin who has ever done a media course wants to do the same.

MTV News was a fun place. Unfortunately, they couldn’t take anybody on permanently. Likewise, BBC Radio 1 was amazing. Being in the press department, there was a good mix of dealing with the media and production, and I liked the process of seeing something I had publicised appear in the newspapers. They, however, were in the middle of the licence fee jiggery and couldn’t even keep the people they had.

Being nearly, but not quite, as delusional as your average military dictator, I tend to walk around thinking I am in a mixture of The Thick of It, Mad Men and The Apprentice. Perhaps for this reason, Nottingham PR agency Tank PR seemed like a good choice. Still working with the media, but with less prospect of lifetime bankruptcy.

And it is quite a fun place. There’s a football table, it looks like the Dragons’ Den set and there’s a Labrador slobbering over my foot. Sure, I could have gone into banking and been rich, but I’d have probably jumped off the top of Canary Wharf after a week. And I can’t do maths. Although, neither can most banks.

Tank also has a wider range of clients that one might expect for a Nottingham-based PR agency. From fashion to corporate services, there’s a chance to get involved with all sorts of industries. In future, I reckon I would prefer to do more events and showbusiness publicity. If Simon Cowell calls up, I might be off. But all is safe until then.

The first week has been very admin-heavy but, for such an impatient person, I think I have stuck with it well. I am assured that, as the company grows, people will appear and take care of that. So it stands to reason that, if I help Tank do well, I get several personal assistants. If that’s not an incentive, I don’t know what is.

Glen

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Tank PR client Curries favour with Royal Marines

21-01-2011 | Louisa | Public Relations

A great success - Marines cooked for over 90 guests at the Curry Lounge

As a Nottingham PR agency, it’s not often that you’re involved in a project that fills you with pride, humility and curry all at the same time!

Last night, Tank PR client the Curry Lounge held a charity fundraising event for the Royal Marines Benevolent Fund where six Royal Marines cooked traditional curries for around 90 guests, including local dignitaries, sportsmen and business owners.

The Marines met Curry Lounge owner Raz last year when he went to their Taunton base to help fundraise for the charity. Amazed by the lads and their experiences in Afghanistan, Raz was keen to do more to help Marines who have been on the front line, particularly those who were flown home to a life of uncertainty after experiencing terrible injuries.

“These guys are just doing their jobs out in Afghanistan and when I thought about what I could do for them, I decided that I could do my job!

“We wanted to do more after we visited Taunton, so we invited a group of Marines up to Nottingham to learn how to cook traditional Indian food.”

The dinner was a huge success and, coupled  with a charity auction, helped Raz and his team to raise over £6,000 for The Royal Marines Benevolent Fund.

With over 300 pieces of coverage – locally, nationally and online – we like to feel like we’ve done our own bit to highlight a truly worthwhile cause and the inspirational guys that we had the pleasure of meeting – the Royal Marines from 40 Commando.

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Converting through Social Media, how I became a coveted statistic

08-09-2010 | TankPR | Tank PR News

Social media is a relatively new phenomenon, with savvy established brands and new businesses all trying to use social networking channels to their full effect. The principles are simple – approach potential customers in an environment where they feel safe and comfortable, where they feel in control and basically on their own territory.

Social networking can be hugely valuable to companies that get it right. If you know who your customers are, you can target your other marketing and PR campaigns more effectively. It becomes even more valuable when friends of the customer see that they like your brand and may possibly become customers themselves. It is even better if the customer interacts with you on these social networking sites and provides valuable feedback for free… whether it is good or bad.

Working in digital PR and SEO, you may think that someone like me is immune to such campaigns. After all, I know virtually every trick in the book right? Well yes, but I’m still a shopper! I need to purchase goods and services too, which is why I want to share with you how a company found my Twitter profile and encouraged me to become a customer.

I won’t be revealing the company that caught my attention, I am a shopper not their PR department!

1. This company followed me on Twitter first. When I get an email saying I have a new follower, I take a look at this person’s profile. If they appear to be spammy (no picture, lots of links or a username with lots of letter that don’t make sense) then I don’t follow back. This company checked all my ‘genuine Twitter user’ boxes.

2. They didn’t unfollow me once I followed them. There are tools out there that allow you to see exactly who has unfollowed you and when. There is nothing more annoying than people who follow you and then unfollow once you have reciprocated just so they can look popular.

3. This company reached out and spoke to me and replied when I spoke to them. When it seems as though there is a personality behind the screen, it makes the Twitter user more inclined for follow and chat to them.

4. They identified their target market well. As a woman in my mid twenties who uses Twitter frequently I fit perfectly to their ideal customer demographic.

5. Ultimately, the quality and relevance of their products to me was the dealbreaker. Do not take the attitude that if you sell and item and get enough website traffic the sales will roll in. Take responsibility for the product and be prepared to adapt.

Sales made directly through social media can be easily traced through Google Analytics, however, if social media has put the idea of buying in to a customer’s mind this is somewhat harder to track. ROI is then harder to gauge but still and excellent support tool for traditional public relations and marketing. Tank is well placed PR Agency to maximise your social media campaigns.

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Tank Appointed by NSPCC

14-05-2010 | TankPR | Tank PR News

TANK PR GIVES A NOTTINGHAM VOICE TO NATIONAL CHILDREN’S CHARITY PUSH

Nottingham public relations agency Tank PR has been chosen to handle the publicity for the NSPCC’s Nottingham Child’s Voice Appeal Board.

Tank PR will help publicise news of the fundraising efforts of Nottingham organisations as they help to raise £3.3 million towards the Appeal, which aims to develop the NSPCC Helpline, for adults with a concern about a child, and ChildLine, for children in danger or distress.

The agency was selected for the role by Nottingham entrepreneur, Andrew Springhall, who is deputy chairman of the East Midlands Child’s Voice Appeal Steering Group and heads up its Board for Nottinghamshire. He said:

“It is a tragedy that some children and young people trying to contact the ChildLine base in Nottingham don’t get through due to lack of resources. The Child’s Voice Appeal aims to expand the helpline so that children in the East Midlands get the help and advice they need. Last year the base counselled over 9,000 children but we won’t be happy until all calls are answered.”

For information on how to make a donation or contribute to the NSPCC’s Child’s Voice Appeal, visit www.nspcc.org.uk or contact the Midlands Local Fundraising Office on 0207 650 3474.

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