Tank News and Blog
Posts Tagged ‘PR Nottingham’
Miller finds new home with Tank PR
25-08-2011 | Martin | Tank PR News
Tank PR has been selected to handle the PR activity for award-winning house builder Miller Homes in the East Midlands.
The Nottingham based PR agency was selected following a competitive pitch and will now help Miller Homes to drive footfall to developments across Nottinghamshire, Leicestershire, Derbyshire, Lincolnshire and Northamptonshire.
Tank PR was chosen for its knowledge of property PR, its creativity, and strong online and social media capabilities.
The account win has particular significance for Tank PR owner and director Trevor Palmer:
“Having worked alongside Miller Homes East Midlands for over a decade in former PR agency roles, it means a lot to bring the account to my own business.
“The property market is tough, and my team are looking forward to highlighting the quality USPs of Miller Homes’ product range in the region and importantly, helping to make sales.”
Miller Homes East Midlands is the latest in a series of new account wins for Tank PR, which includes fitness company Versaclimber UK and Pall-Ex, the multi-award winning palletised distribution network owned by Dragons’ Den star Hilary Devey.
No publicity is bad publicity….question mark
08-08-2011 | Helen | Tank PR News
A misguided tweet regarding Amy Winehouse’s death from the offices at Microsoft saw bad publicity come their way. Promoting one of their products, the tweet urged followers to download popular Amy Winehouse song ‘Back to Black’ using their online store. This outraged not only fans but the general public who saw this as crass and vile.
Many would argue that the tweet, gaining coverage in the national press and featuring in multiple articles mentioning their product, was actually a back handed promotional success. However in the long run, this has actually come across as an incredibly greedy and unprofessional mistake, a mistake that a global company such as Microsoft would not want to be identified with.
As a Nottingham PR agency we recognise the vast importance of social networking sites and that messages as innocent as tweets can blow up from being micro-blogs to potentially damaging news stories.
Helen
Food Festival campaign leaves good taste
03-08-2011 | Martin | Tank PR News
We’re thrilled to see that our campaign for the Nottingham Food and Drink Festival 2011 was so well received across the city.
It was a new format this year and with the focus on local restaurants and bars rather than celebrity chefs, we had to think creatively to grab people’s interest.
Our combination of traditional press releases, social media and events such as business roadshows, captain’s tables and even a traditional tea dance certainly seemed to do the trick.
Members of the public came away well fed and watered, but we have to say that we had huge smiles on our faces when lots of venues told us they had seen an increase in trade during the 12 day event – one by a staggering 40%!
As a Nottingham PR agency, it was also really rewarding to work on something in our own city.
It just goes to show that you don’t always need famous faces to pull in the crowds, sometimes, with a bit of creative thinking, the people on your own doorstep can be the stars of the show, with local businesses reaping the benefits from the public’s appetite for a well-planned event.
An audience with Tank PR
27-05-2011 | Martin | Tank PR News
It’s been another busy week at Tank PR HQ.
We’ve been holding PR drop-in sessions for the venues involved in this year’s Nottingham Food and Drink Festival. The idea was to give them some ideas and inspiration to help promote themselves both during and after the Festival, and to give them a greater idea of how PR works.
As a Nottingham PR agency, it was great to meet so many of the people that help to make Nottingham’s food and drink offering so varied. It was also rewarding to get some really positive feedback and to even see some get cracking straight away and get themselves some media coverage.
‘It’s good to talk’ is a bit of a cliché, but in this case, it definitely has been.
Tank PR strengthens portfolio with Versaclimber UK
17-05-2011 | Martin | Tank PR News
Nottingham PR agency Tank PR is continuing its successful start to 2011 by announcing another new account win.
Tank PR has been awarded the public relations brief from fitness company Versaclimber UK, which will see the team helping to promote Versaclimber’s range of specialist exercise equipment, including Versaclimbers and Versapulleys, to consumers, businesses and sports clubs across the country.
As part of the brief, Tank PR will also be handling all of Versaclimber’s social media activity, whilst helping to publicise the Stourbridge-based company’s new website www.versaclimber.co.uk.
Commenting on Tank PR’s appointment, Versaclimber UK’s managing director Neil Kelford said:
“Tank PR not only has a great deal of experience in the leisure sector – its team also have great social media skills that we need to market our brand effectively for the foreseeable future. The fitness sector is an incredibly competitive one and I’m confident, that with Tank’s help, Versaclimber will cement its position as a market leader.”
The Versaclimber UK account win comes just weeks after it was announced that Tank PR was to handle PR for the Nottingham Food & Drink Festival 2011.
Tank reserves its seat at the food festival
05-05-2011 | TankPR | Tank PR News
Nottingham PR agency Tank PR has been selected to handle the PR for the Nottingham Food & Drink Festival 2011.
The agency, which is based in Nottingham’s Lace Market, was appointed by We Are Nottingham, the Business Improvement District responsible for the Food & Drink Festival, following a three-way pitch against two other Nottingham PR agencies.
Tank PR will be tasked with orchestrating creative PR campaigns and generating excellent media coverage for the 12 day Festival, which is to run from 29 June to 10 July to celebrate the city’s nationally renowned food and drink offer.
Sylvia Manser, chief executive of We Are Nottingham, who led the four-strong selection panel that appointed Tank PR, says:
“The team demonstrated good experience of the sector and strong commercial understanding as to what we would like media coverage to achieve. We feel that their approach will capture the interest of the public and media, and help to create revenue as well as column inches for our levy-paying members.”
Tank PR, which was founded in 2009 by Trevor Palmer, adds the Food & Drink Festival to its ever growing list of food related clients, which includes the Curry Lounge restaurant, retail guru Karl McKeever and sandwich chain Simply Eat.
BBC Radio staff tuned in to protecting ‘localness’
14-03-2011 | Martin | Tank PR NewsOver the last few years, we’ve seen many local commercial radio stations across the UK succumb to the cost saving measure of networking. At a time when advertising revenue has been low, it’s become something of a necessity. However, it now seems that it’s something the BBC is looking into in greater detail.
Last week, staff at 40 of the BBC’s local radio stations were briefed on a proposal that would see each station producing only a breakfast and drivetime show, with the rest of the programming coming from 5 Live. Although it’s only currently an idea, I was impressed by the reaction of the team at BBC Radio Nottingham.
As a Nottingham PR agency, we’ve got some close links with the station and it was interesting to see that, rather than keeping things quiet, staff were actively encouraged to speak openly about the proposals via social media, as a way of drawing attention to the plans and provoking a reaction from listeners. Several tweets, blog posts and an interview with a national newspaper later, it seems to have done the trick and many are quite rightly up in arms about it.
The BBC is really the true bastion of local radio and it is great to see that people are prepared to speak out in order to protect it. Okay, staff have their jobs to protect, but in many of the tweets and blogs that I’ve read, there is a true passion about what they do and a real desire to protect the localness of the output for the sake of the listeners.
This has the makings of a real campaign and it’s one that I wish the guys at BBC Radio Nottingham, as well the other stations across the UK, luck with. Sometimes it’s not about towing the corporate line, but more about speaking out and helping to protect a service that millions of people across the country tune into, enjoy and, to a great extent, rely upon on a daily basis.
This particular blog post from one of the journalists at BBC Radio Nottingham points out what people can do if they want to show their support. It’s worth a read.
Tales / tails from the Tank PR photo shoot
09-03-2011 | Martin | Tank PR News
We’ve been perfecting our best smiles at Nottingham PR agency Tank PR this week as we’ve had some new team photos taken. Whilst our photographer works his magic (and airbrush), we thought we would share this one with you as a sneak preview.
As you can see, office dog Cocoa, the finest canine in the Nottingham PR world, was desperate to get in on the act!
Starting out in PR
02-03-2011 | Glen | Tank PR NewsBeing from rural Yorkshire, where the locals of retired vets have only recently been bestowed with broadband, to go and work for a Nottingham PR agency is not a common thing to do. So why did I?
I am not particularly sympathetic towards corporate etiquette. A day of being 110 per cent on-message, with inroads and blue-sky pseudo-creativity over a cup of other meaningless jargon, appealed to me as much as eating a bowl of toenail clippings.
Having racked up plenty of placements, ranging from advertising and newspapers to national broadcasting, to do something quite fun was the priority. Trouble is, every half-brained cretin who has ever done a media course wants to do the same.
MTV News was a fun place. Unfortunately, they couldn’t take anybody on permanently. Likewise, BBC Radio 1 was amazing. Being in the press department, there was a good mix of dealing with the media and production, and I liked the process of seeing something I had publicised appear in the newspapers. They, however, were in the middle of the licence fee jiggery and couldn’t even keep the people they had.
Being nearly, but not quite, as delusional as your average military dictator, I tend to walk around thinking I am in a mixture of The Thick of It, Mad Men and The Apprentice. Perhaps for this reason, Nottingham PR agency Tank PR seemed like a good choice. Still working with the media, but with less prospect of lifetime bankruptcy.
And it is quite a fun place. There’s a football table, it looks like the Dragons’ Den set and there’s a Labrador slobbering over my foot. Sure, I could have gone into banking and been rich, but I’d have probably jumped off the top of Canary Wharf after a week. And I can’t do maths. Although, neither can most banks.
Tank also has a wider range of clients that one might expect for a Nottingham-based PR agency. From fashion to corporate services, there’s a chance to get involved with all sorts of industries. In future, I reckon I would prefer to do more events and showbusiness publicity. If Simon Cowell calls up, I might be off. But all is safe until then.
The first week has been very admin-heavy but, for such an impatient person, I think I have stuck with it well. I am assured that, as the company grows, people will appear and take care of that. So it stands to reason that, if I help Tank do well, I get several personal assistants. If that’s not an incentive, I don’t know what is.
Talented student editor joins Tank
22-02-2011 | Martin | Tank PR News
Nottingham public relations agency Tank PR has announced the appointment of a new account executive.
A print journalism graduate, Glen Davies joins the Nottingham PR agency team, having previously been the editor-in-chief of Platform, the NTU student magazine and website.
In his journalism training, Glen has experience of working with MTV, BBC Radio 1 and UKTV, along with regional newspapers in Yorkshire.
As an account executive, Glen will be supporting Tank PR’s account teams on the day-to-day delivery of PR and social media campaigns. He will also manage the research aspects of the business.
Trevor Palmer, director and founder of Tank PR, said: “As a trained journalist, Glen will be a great asset to the business. I have always believed that journalists are an essential component to PR agencies as they bring that extra level of understanding of the media.”
Glen’s appointment follows a succession of account wins at Tank PR including restaurant chain Simply Eat and packaging design agency We Are Pure.
Contact us
Tank PR19 Stoney Street,
Nottingham,
NG1 1LP Tel: +44 (0)115 958 9840
Mob: +44 (0)7889 014 861 info@tankpr.co.uk
