Already a popular restaurant chain up north, Bagel Nash asked Tank to help spread the love when it decided to launch in Nottingham.
Our initial campaign was one of the most successful the company had seen, so much so that Bagel Nash’s bosses came back to us to help them stir up interest in their coffee menu. Our Ugly Mugs concept saw customers swapping their old cups for a free Bagel Nash coffee. All donated ugly mugs were hung up in store and ‘The Great Wall of China’ was created.
Nottingham rolled over and queued up for bagels when the store launched and Ugly Mugs proved such a success, it may be rolled out nationally.