BookWise provides scheduling software for the medical industry. It was our job to raise its profile in what is a notoriously ‘difficult to crack’ trade media.
Through a series of case studies, placing the benefits of its software into quantifiable terms (time and money saved), we compiled a comprehensive selection of existing advocates. These, alongside columns and new business win stories were sold into the trade media, positioning BookWise’s software as a real solution for some of NHS’s day-to-day problems.
Regular coverage in trade press, that is read by decision-makers and budget holders of BookWise’s target audience is putting the brand in front of the people it needs to sell to. Add into this a newly found local identity – including a Business of the Year award win, and the first year’s PR campaign helped BookWise achieve record financial results.