The park home holiday and residential markets are often plagued with negative public opinion. The Fellstead and Harlland brands were created to move the industry forward, away from this existing unfavourable image. Our job was to make this happen in the media and online.
Positive stories are constantly sourced from head office and the individual park managers, stories that show that Fellstead and Harlland go above and beyond to improve their customer experience. Sales messages and promotional activity are interwoven into these releases before being distributed across social media channels and targeted media outlets.
We are always judged on sales figures. Public perception is important, but key messages must be relayed to the target audience in order to make sales. Our coverage in local, trade and national publications drives holiday bookings and ultimately, the purchase of residential units.