Heritage Estates

Challenge

Heritage Estates is an independent hotel group that combines history with modern luxury for discerning guests. The owners turned to Tank to create a five-star leisure PR campaign.

Solution

Positive reviews are the Holy Grail for hotels. We went big and attracted journalists from the likes of The Times and The Telegraph. The team also aimed to increase corporate bookings by inviting PAs from some of the biggest businesses in the Midlands for a complimentary lunch and tour. Ultimately, we know PAs are the ones scoping out potential meeting venues.

 

Results

That complimentary PA meal paid for itself by creating new businesses leads. Meanwhile, coverage in some of the biggest nationals, as well as regular regional features, ensured more guests checked-in with Heritage Estates.