Red Potato is a car finance specialist, with a particular focus on the sub-prime market. As a relatively new company, Tank was asked to drive brand awareness.
Car finance can be tricky to get your head around, so we set about repositioning Red Potato as the expert in budget motoring. This opened up more opportunities in the media. With our foot on the gas, we bagged a prime spot with a leading money website discussing the impact of the Emergency Budget and our survey about the way we buy cars was widely picked up by the consumer press.
Our repositioning means that more people are hearing about Red Potato and visiting the website to take a look at the nuts and bolts. It has helped bring personality to the brand, meaning that drivers on a budget can easily identify with Red Potato.