Ipsos Retail Performance (PR)
Challenge
With instant access to data showing the performance of UK high streets, Ipsos Retail Performance sought a media presence to elevate its insights and grow its position across the UK.
Solution
Tank utilised its network of national journalists to provide them with regular updates on footfall data, alongside expert insight and commentary on the retail sector. For a decade Ipsos Retail Performance’s Retail Traffic Index was the media’s go-to barometer for retail footfall.
Supported with regular trade coverage, we positioned the brand and its expertise not only in front of the general public, but also key decision makers at target retailers.
Results
183
Mentions in the UK media over a 12 month period.
700m
Estimated total readership across the UK national and retail trade media over the same 12 month period.
Tier 1
Coverage which included The Times, Independent, LBC, Daily Mail, City AM, Evening Standard, Daily Telegraph, Yahoo Finance, and MSN.
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