Ipsos Retail Performance

Challenge

To position Ipsos Retail Performance as the UK’s leading authority on retail footfall.

Solution

We manage media relations for the monthly Retail Traffic Index (RTI), and distribute the accompanying weathermap infographic. This provides journalists with footfall data, alongside expert insight and commentary on the retail sector. Backed up with social media management across multiple platforms, a constant stream of information is released that positions Ipsos Retail Performance as a retail authority.

 

Results

We have acted as kingmaker for Ipsos Retail Performance, with the RTI becoming the media’s go-to barometer for retail footfall. Supported with regular trade coverage, the brand and its expertise are not only being put in front of the general public, but also key decision makers at target retailers.