These days the media is full of experts, and it’s our job to separate Karl and his business from the crowd.
Karl remains relevant and ahead of the curve, as he is on the ground helping brands around the globe to achieve retail best practice. This means that he constantly supplies us and the media with new thinking, techniques and trends in retail. Our job is to get the right information to the media in the way that they want it.
The result is big coverage. National newspapers, international news channels, maximum exposure across social media, huge speaking gigs and mainstream TV show appearances. Karl is not just a retail thought leader, he is a retail celebrity.