Some may argue cat litter isn’t the sexiest of products to market. However, when animal care experts at a Leicestershire rescue centre developed Kernel Kat, we knew the potential of this one was worth shouting about.
Kernel Kat needed a PR driven surge of consumer demand to encourage retailers to take a gamble and stock it. We set about creating a social media presence with punch to capture a real bite from cat owners and storeowners alike, supported by securing reams of exceptional coverage across every relevant press avenue imaginable.
Today, Kernel Kat is stocked in 43 independent retailers across the UK and is one of the highest rated cat litters on Amazon. With new products in development and an online community of brand evangelists who continue to shout about how purrfect Kernel Kat is, the brand is flying.