Malt Cross Trust

Challenge

Malt Cross Trust combines everything Tank loves, leisure, food, drink and heritage. We were handpicked to lead the PR for the £1.7m renovation of the former Victorian Music Hall, which made us smile.

Solution

Our campaign was one big celebration. We celebrated receiving Heritage Lottery funding and we celebrated the temporary closure of the venue with a great big party. The celebratory vibe continued, as we revealed important historical finds to the media. The biggest celebration of all was the grand re-opening when Nottingham turned out for an exclusive first look at the new Malt Cross.

 

Results

In the months before the renovation, more people than ever came to eat and drink at the Malt Cross. Then, when it reopened, they were practically queuing out the door. The Heritage Lottery Fund said the Malt Cross was the most highly promoted scheme they had been involved in, that will do for us.