Monty Bojangles is an addictive confectionery brand that resides in the sweetie aisles of grocery stores across the land. Its owners wanted to dominate Easter across an array of target stores.
We sold the product in to national journalists and bloggers with the sweetest teeth, converting the sceptical along the way. We used our social media skills to hone in on the shoppers of the target stores, ensuring that Monty found his way onto shopping lists. At the same time, he basked in the glory of his positive press and blog reviews, and numerous Easter listings.
Sales targets instore were met and exceeded and social media followers grew like wild fire. Monty began to transcend his ‘indie’ brand status to sit in a far superior manner aside his more mainstream chocolate brand adversaries.