Red Hot World Buffet

Challenge

Red Hot World Buffet is a national restaurant chain with venues across the UK. Tank was briefed to put bums on seats.

Solution

Everything at Red Hot is big, so there was no slow and steady with this one. We needed to make a real noise. With the festive season nearly upon us, and feeling jolly, we tasked the chefs with creating the country’s largest Christmas cake. Everyone loves cake and, as such, the coverage was international.

 

Results

Our big PR campaign continues, ensuring Red Hot World Buffet cooks for thousands of people across the UK every week.