Rothera Sharp is a legal firm with a 200-year history. It knows a lot about the law, but it turned to Tank to learn more about PR and social media.
As a multi-disciplinary firm, Rothera Sharp has lots of departments. We appointed a thought-leader for each and our team worked with them to develop articles and comment on trends, legal changes and common problems faced by the sectors. We ensured omni-channel content by linking with team specific blogs and twitter streams to increase engagement.
Our thought leaders are regular faces in the trade media, transport lawyer and partner Anton Balkitis being a great example. We have built their profiles to such an extent that we are also asked to comment in national newspapers, with appearances in the Daily Telegraph and Daily Mail to name but a few.