S4RB
Challenge
Own-brand retail specialist Solutions for Retail Brands (S4RB) came to Tank aiming to attract clients of equally titan proportions. With the objective of making noise in key trade titles, our goal was clear from the outset – explain what the company does, provide thought leadership and sell its services.
Solution
By moulding S4RB’s leadership team into credible thought leaders, we began making its presence known in all the right places.
Through press releases, thought leadership, interviews and podcasts, we created opinion, added value, and ensured S4RB’s key messages were heard loud and clear in the sought after trade press.
Results
In just a short space of time, S4RB is now a ‘go to’ name in the media for all things own brand.
Some of the world’s biggest retailers came knocking – including a huge name citing our content during a sales introduction.
Tank went on to also lead the charge stateside with its US division.
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