The biggest name in Nottingham brewing, Shipstone’s sits alongside Raleigh, Players and Boots as iconic brands that were born in the city. We were tasked with resurrecting the sleeping giant’s media profile and re-introducing the beer to the Nottingham public.
The media strategy was centred on a single announcement, delivered across multiple media platforms, with a series of exclusives agreed with key outlets.
On launch day, Shipstone’s was the lead story on the front page of the Nottingham Post and owner Richard Neale was all over the BBC. In the following days, the city’s television, radio and print outlets were awash with coverage. Our activity delivered results, not just with bottle sales direct to consumer, but also through the 125+ and counting pubs in which the beer is now stocked.