Sun-hat Villas & Resorts helps thousands of people enjoy a relaxing and luxurious holiday every year. However, in an increasingly crowded market, the company needed a neatly packaged campaign to put its competitors in the shade.
With such a knowledgeable and passionate team, a thought-leadership based PR campaign was a must. We’ve created holiday advice-based content that national travel journalists, lifestyle writers and bloggers have snapped up.
In addition, our focused link-building activity has seen us work with brands and organisations that match the lifestyle aspirations of Sun-hat’s target customer, including BBC Good Food, Teapigs, business and tourist advice websites and major travel insurance brands.
Combine all of this with ongoing technical SEO support to help more people find Sun-hat from Google, and it’s clear we’ve delivered a first-class travel campaign.
Our combined efforts mean that more people are reading about Sun-hat, liking and engaging with its content, and sharing it with others. This has increased organic traffic by 27% and contributed to an overall sales increase for the company of 32%.