The Cornerhouse is the centre of all things leisure in Nottingham, but in a city with so much going on, it has to work hard to stay at the top of its game.
We devised a campaign combining traditional press with social media to talk more directly to the real Cornerhouse fans. We pushed out key messages, created news stories, developed event nights and supported new venue openings. We decided that the brands within the Cornerhouse were just so damned good, that we had to establish an annual awards ceremony to recognise them all.
Did it all work? Yes and it continues to. Well, you’ve all been there haven’t you – along with the thousands of other regular visitors and social media followers and engagers.