Throstlenest Saddlery crafts and sells exquisite equestrian goods from its rural hideaway in the heart of South Yorkshire. Though its local reputation is unparalleled, encouraging repeat online sales from a wider national pool of riding enthusiasts was proving arduous.
We initiated a two-pronged approach, using a canny mix of Pay Per Click and Google Shopping. We scoff at the notion that PPC needs to be expensive – it’s about being shrewd with competitive terms and keeping cost per click low.
Tank’s strategy worked, with our PPC campaign increasing shopper conversion rates by 50%, while simultaneously halving the monthly media spend. Google shopping revenue swelled by almost 250% – proving the tangible impact that a killer digital strategy has on our clients’ profit margins. Throstlenest Saddlery now has incredible brand recognition in the market, and deservedly so.