Town and Country Pet Foods makes the HiLife brand for cats and dogs with a penchant for the finer things in life. It wanted to lure fancy felines and pampered pooches away from other brands.
Tank set about getting coverage in consumer and trade press to raise its profile as a premium product. However, we reached a new pedigree with our HiLife cat and dog social media channels. Our facilitation and strategy to interact with customers on a more personal level has generated thousands of engagements, creating a pack of brand advocates.
Social media channels have been a huge hit, with the highest interaction and engagement of any UK pet brand. We now talk to around 120,000 people per month which is one of the reasons HiLife was selected to work with a major player in the film industry on the new Snoopy & Charlie Brown: The Peanuts Movie.