Versaclimber

Challenge

Iconically featured in Rocky IV, the Versaclimber is the ultimate cardio workout. Tank was tasked to help put the machine at front of mind for fitness enthusiasts – ahead of the classic treadmills, rowing machines and spin bikes. We’ve worked with its UK team for 15 years to help educate health club managers and leisure chains about the full benefits of this marvellous training tool.

Solution

Recognising the machine’s unique capability to provide an effective calorie-burning workout in a matter of minutes, we worked with its existing network of Versaclimber ambassadors to encourage more people to get climbing. Our ongoing PR and social media efforts target industry trade professionals including coaches, personal trainers, medical professionals and elite athletes.

Results

Regular features in fitness trade publications form just a small part of our work with Versaclimber UK. Plaudits in the national press include Sir Andy Murray, Neil Adams MBE and Sir Ranulph Fiennes.

In 2017, we helped launch Europe’s first Versaclimber group training class at boutique London fitness club BXR. This new concept has been catapulted into the public eye with coverage achieved in the Daily Mirror, London Evening Standard, Metro, Elle and Men’s Health to name a few. It was even named one of the Press Association’s health trends to look out for in 2018.

Annual sales increased by more than 30 per cent in 2017 – with a 60 per cent increase in web traffic driven by social media.