It’s been yet another stand out week for achieving national coverage here at Tank.
In our latest round of knockout blows, we’ve seen clients feature on the front page of the Daily Telegraph’s business section, the Daily Mail, The Independent and the Daily Express to name but a few.
National coverage is often seen as the Holy Grail in the world of PR and it’s our job to provide the news hook in order to make journalists stand up and take notice and ultimately draw the reader in.
Our retail client, Ipsos Retail Performance, enjoyed great exposure this week as we linked its latest footfall stats with the impact of the recent London tube strikes.
The hook helped carry greater currency closer to the capital and the nationals lapped it up. The hook is vital and newsjacking on the back of recent headlines is one way to get coverage.