How brazil almost scored a PR goal

December 1, 2015 |

Unless you’ve been living under a rock for the last couple of weeks, you may well have noticed we are in the midst of one of the greatest World Cups for decades.

You don’t have to be a genius to work out the World Cup is big news. In 2006 it was reported that, worldwide, over a quarter of a billion people tuned in to the World Cup final.

The organisers of the 2014 World Cup in Brazil were handed the perfect opportunity to generate positive PR, which would benefit their country for years to come.

However, as millions of supporters around the globe awaited the big kick off, it was unfortunately events off the field that grabbed the media headlines. Safety issues, uncompleted stadiums, and over spent budgets sent the media into a negative PR frenzy.

So I ask, could those who organised one of the greatest sporting events in the world have executed their PR plan in a better manner?

Naturally, niggles and snags will appear with any campaign or event, but you have to make sure these are minimised, or better still, avoided completely. It all comes down to organisation, forward thinking and better planning.

Thankfully for Brazil, as eyes finally turned to news on the field, the limelight dimmed on the contentious issues that threatened to blight the tournament.

The World Cup is, of course, one of the few events in the world that boasts a truly global audience. Had the controversy and disorganisation overshadowed the football, Brazil 2014 could have been remembered for all the wrong reasons.

As we move forward and try to forget the oh-so predictable abject England performances in South America, we can at least hope that positive PR continues to be the real winner of the 2014 FIFA World Cup.