We have noticed a positive turn in the economy over the last six months. Businesses are feeling more confident, proactively looking to grow by investing in marketing, branding and PR support. This is great news for the creative industries that supply these services, but it presents the challenge of meeting demand and often additional staff are required. There are individuals out there with great skills and experience, but persuading them to work in Nottingham can be tricky.
Attracting the best talent from around the country can be difficult due the London-centric attitude of the industry. Nottingham has two of the best universities in the UK, with The University of Nottingham staking its claim as the most applied to institution in the country. What businesses and the local council need to do is stem the flow of graduates walking the well-trodden path down to Clapham and Shoreditch.
Graduates are often drawn to working for agencies with big names on their books. This is often something people believe they can only find in London as there is a stigma that regional PR agencies only work with regional clients. This is where we at Tank PR buck the trend.
Only around a third of our clients are based in Nottingham. Instead, international companies such as Red Bull, Pall-Ex, Holiday Inn, Ikano Bank and Karl McKeever to name a few make up the majority of our client list. Getting hands on (under the expert stewardship of experienced account directors!) with clients of this calibre is a great way to kick off your career in PR.
Creative agencies in Nottingham need to sing and dance about how great they are and the benefits that come with working outside of the capital. For one, the rent in the Lace Market is more than a little cheaper than a studio squat on Clapham High Street!
Nottingham requires a steady stream of the best young talent in order to sustain growth. There may be financial benefits that local authorities can offer to working graduates such as discounts on council tax or inner-city travel. Keeping these individuals in the city will help businesses expand and in-turn, create further growth and employment opportunities.
Initiatives such as the Creative Quarter are supporting businesses in the city with apprentice schemes and cash grants for expansion. But perhaps more conversation with company directors is required, as small business railcards and additional client parking spaces may be more constructive solutions that are quicker to implement.
Nottingham is a great place to live and work and the bright lights of London are not so appealing when you have been sat on a night bus for three hours. The responsibility of selling jobs in the city and keeping the best creative talent here lies with both the council and everyone that works locally in the creative industry.