After being appointed to handle the PR for luxury furniture manufacturer Parker & Farr, everyone at Tank PR was extremely pleased – being big fans of beautiful things and all that.
It was definitely a ‘hit the ground and run with it’ situation, as we helped Parker & Farr organise an event to launch the stunning English Collection at Dartmouth House in Mayfair, London.
The focus of the collection and its campaign centred on the craftsmanship that goes into each piece of furniture and Parker & Farr’s brand new partnership with English Heritage.
We were ready with goody bags, champagne and probably the best canapés in the world, as we welcomed our VIP guests, including leading retailers and journalists, as well as high profile bloggers vying to be amongst the first to get a glimpse of the new collection.
Not only was the event a huge success, but we were delighted to follow it up for Parker & Farr by providing the brand with some great coverage on the radio, in newspapers and in publications such as Traditional Homes & Interiors, In Design and well-respected blogs such as Decomag.
We’re also looking forward to implementing a new social media strategy, so keep an eye on the @ParkerandFarr Twitter feed.
When we’ve finished this lot, we’ll be looking forward to spending some quality time on the sofas themselves.