East Midlands based workwear brand Scruffs has appointed digital PR agency Tank to raise awareness of its products to the UK’s tradespeople.
Using targeted press activity in trade publications, the agency will boost Scruffs’ profile as a thought leader within the sector and increase visibility amongst its focus audience. Creative campaigns will also be used to increase wider exposure for the brand.
Located in Nottingham, Tank was one of a number of national agencies approached by Scruffs, winning the client through a competitive pitch process.
Chris Mellor-Dolman, Head of Marketing at Scruffs said of the appointment:
“We’re delighted to be working with Tank. They’ve given us a new perspective to our PR approach, balancing traditional coverage with innovative ideas that deliver wider brand reach and appeal. They’ve also formed strong working relationships with our existing partner agencies, which is enabling us to deliver ever more potent integrated marketing communications.”
Trevor Palmer, director at Tank added:
“Scruffs is a standout workwear brand with a fantastic retail presence that is genuinely innovating in the sector. We’re looking forward to introducing our unique take on PR to further enhance its excellent marketing campaigns.”