If a brand is to reach its target audience – the message needs to hit the right education publications. An education PR agency can open these doors – identifying stories and creating the best content to change the behaviour of target customers and participants.
Our education PR expertise
Our team is made up of ex-journalists, copywriters and education PR experts – people that can turn a story into something the media wants to feature. We’ve worked with trade bodies to promote the benefits of school uniforms, an intuitive start-up providing new ways for pupils to pass their exams, and promoted the strategic and ambitious rebrand of a foundation of independent schools steeped in heritage – allaying the concerns of parents and gaining favour with the local community.
How we create quality content
The education sector is challenging, with hundreds of brands and institutions vying for editorial space. Good content equals media coverage, which in-turn drives web traffic, sign-ups and sales.
We work alongside existing teams to identify target audiences and create content that will put our clients in front of them. Using our clients’ stories, we draft content such as press releases, features and case studies to promote their products and services, and we can support their events.
For the select few and hard to reach
We don’t blast out emails to place content with everyman and his paper. We research target media, think what they might actually want from our clients, and then sell the idea to them – by speaking to them about our clients.