Tank PR has been appointed to handle the public relations for luxury furniture manufacturer Parker and Farr.
The team at Nottingham-based Tank PR, will be working on a strategy to raise the profile of Parker and Farr and co-ordinate the launch of the new English Collection and planned future collections.
The campaign will focus on the craftsmanship that goes into each piece of furniture and the brand’s new partnership with English Heritage.
Tank PR will help Long Eaton based Parker and Farr to attract a new customer base for its collections with the launch of a new website and social media strategy.
Commenting on the appointment of Tank PR, Tony Crinion, managing director at Parker and Farr said:
“We’re really excited to be working with Tank PR. An increasingly important business function for any company. It was Trevor and Louise’s enthusiasm, ideas and understanding that any PR activity must deliver commercial value, which really drew us to Tank”.
Parker and Farr joins Tank PR’s growing client portfolio, which includes Miller Homes, the UK’s largest independent housebuilder, Hilary Devey’s palletised freight network, Pall-Ex, and retail finance and loyalty specialist Ikano Financial Services.
Tank PR has enjoyed 100 per cent year on year growth since it was founded by Trevor Palmer in January 2010, and recently took silver in the Midlands Outstanding Small Consultancy of the Year category at the 2012 CIPR PRide Awards.