Tank PR is helping SimSpot reach new heights after being appointed to handle the public relations for the state-of-the-art flight simulator.
The team at Nottingham-based Tank PR will be working on a strategy to raise the profile of SimSpot and encourage more customers to take the controls of the Boeing 737.
Based on the top floor of The Cornerhouse in Nottingham, SimSpot is one of the only flight simulators of its kind in the UK open to the public.
The PR campaign will focus on increasing corporate bookings and leisure visitors, alongside increasing awareness of the fact that it can be used as a training tool for pilots, allowing them to experience a range of scenarios from simple weather issues, all the way to engine failure.
Commenting on the appointment of Tank PR, Mark Wright, managing director at SimSpot said: “We chose Tank because they came across as professional, enthusiastic and creative people who love what they do. We’re looking forward to working with them and seeing how their ideas translate into commercial activity.”
SimSpot joins Tank PR’s growing client portfolio, which includes Miller Homes, the UK’s largest independent housebuilder, Hilary Devey’s palletised freight network Pall-Ex, and retail finance and loyalty specialist Ikano Financial Services.
Tank PR has enjoyed 100 per cent year-on-year growth since it was founded by Trevor Palmer in January 2010, taking silver in the Midlands Outstanding Small Consultancy of the Year category at the 2012 CIPR PRide Awards.