One of the big questions we get asked here at Tank PR is how do you get a job in public relations. We’ve doubled in size over the last few years and we are very proud to say we have not had a member of staff leave our Nottingham PR agency so we must be choosing our team wisely.
But what’s the key to getting your foot in the door at the agency of your choice and what will make someone sit up and take notice of you in an interview?
Getting to know us.
One of the first questions you’ll get asked in most interviews is what do you know about us? It’s a classic but it’s also a real giveaway as to how much you really want to work for that company. Spending a few minutes looking round the website on the day of your interview will not showcase a passion or commitment to working with us. Have you looked at our blogs and social media, do you know our clients and what we’ve done for them and do you have an idea about why it is our company you want to join above others?
So tell us a bit about you.
You don’t always need to have a PR background before you can get a job in the industry. Some of the best recruits have crossed over to the dark side from the world of journalism. This gives you a great understanding of what is newsworthy, how to meet tight deadlines and how a newsroom really works. But if you can demonstrate the qualities needed in PR, including good writing skills, a confident manner and fantastic organisation abilities – you could be just what an agency is looking for.
Can you talk?
The clue is in the title – public relations – that means you do need to be good at dealing with the public and good at maintaining and building relations. We work with a variety of business across different sectors and you will need to be confident enough to sit in a meeting with company bosses and chatty enough to hold your own at the opening of a new bar or restaurant. You will also need to be charming and able to pick up the phone and deal with a journalist who doesn’t want to talk to anyone else in PR that day. All this should be handled with professionalism and a sense of humour. A thick skin is something you will need in the world of public relations, as things won’t always go the way you planned. An ability to turn a situation round to your advantage will make you an invaluable asset to any agency.
Could we share a desk?
You may be able to talk-the-talk but one of the most important things for any agency will be your fit within their team. You will be sharing an office every day so you will need to get on with the rest of the gang in a work and social environment. We will also be thinking will our clients like you and if we can imagine you sitting next to us at a new business pitch. The only tip here is to be yourself. Sounds a bit old hat but if you’re right for the agency they will spot that a mile off and you’ll be added to the tea and coffee-making rota before you know it.
So good luck out there in the big wide world of PR and keep an eye on Tank PR because we’re always on the lookout for new recruits.