In this podcast Nik and Aliza cover some of the new and useful developments for social channels, notably Stories and video streaming, and how brands can use them on Instagram, Facebook, Twitter, Snapchat etc., creatively and for best effect. They look at potential content, and the difference between the content the audience expects for a story and a normal post.
With a rapidly changing world on both sides of The Atlantic, they also ask if companies and brands should be using social media to talk politics. Where should the line be drawn – or should it be drawn at all?!
They also reflect on their efforts with ‘Digital Mindfulness’ and how they are preventing digital overload by using technology, rather than simply ignoring it, to promote a more constructive downtime.