Things have been keeping Aliza and Nik busy, but they’re back with another Yank & Limey podcast to start the year.
This time they talk about their recent work on social media for the c-suite and for the emerging US legal cannabis market. Aliza has released a new book: The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout. They discuss using social media for customer service and crisis communications, and how businesses can use it to create brand evangelists. Are the skills required to succeed at social media becoming more technical, or is it still all about people?
Looking back over channel changes since their last podcast they discuss making their own Moments on Twitter and how to use them as part of marketing. They discuss live streaming in Instagram and using moving images in Facebook and Twitter. They talk about the targetability of Snapchat Geofilters and services popular with generation-z, Music.ly and Houseparty, while thinking about the uses of popular functionality like BitMoji for business.